Compliance
Communications are powerful, which is why they are closely regulated. Lynqoria is built with the Australian legal and regulatory environment in mind, and this page sets out — in one place — the compliance framework that applies across every product, from SMS and voice to AI voice agents and eSIM. We build guidance and controls into the platform to support compliant use, and we expect every customer to meet their own obligations when using our services.
This page is general information, not legal advice. Your specific obligations depend on your industry, your customers and how you use the platform, and you should obtain your own advice where needed.
The Australian Consumer Law (ACL), in Schedule 2 of the Competition and Consumer Act 2010 (Cth), prohibits misleading or deceptive conduct and unfair practices, and provides consumer guarantees that cannot be excluded. In practice this means your communications must not be misleading or deceptive, claims must be accurate and substantiated, and any terms you offer your own customers must be fair. Lynqoria’s own services are supplied subject to the consumer guarantees that apply under the ACL.
If you collect, use, store or disclose personal information through the platform, you are responsible for handling it in line with the Privacy Act and the 13 Australian Privacy Principles (APPs). Key expectations include collecting only what you need, being transparent through a privacy policy and collection notices, using information only for permitted purposes, keeping it secure, and allowing individuals to access and correct their information.
How Lynqoria itself handles personal information is described in our Privacy Policy.
Commercial electronic messages — including SMS, email and certain messaging-app messages — are regulated by the Spam Act. Three core rules apply to every marketing message you send:
You must be able to evidence consent and maintain suppression lists. Transactional and certain factual messages are treated differently from marketing, but the safest approach is to manage consent carefully for all outbound programmes.
If you make marketing calls or send marketing faxes, you must comply with the Do Not Call Register regime, including washing your contact lists against the register where required, observing permitted calling hours, and honouring do-not-contact requests. Some organisations and message types have specific exemptions, but you are responsible for confirming how the rules apply to you.
Communications services are subject to telecommunications regulation administered by the Australian Communications and Media Authority (ACMA), and to industry codes such as those registered under the Telecommunications Act 1997 (Cth). These cover areas including sender identification, number use and porting, message routing, and scam-reduction obligations. You must use approved sender IDs and numbers, follow carrier and channel rules (including WhatsApp Business policies), and not disguise or misrepresent the origin of your communications or use grey routes.
Where you use AI voice agents or AI-assisted communications, use them transparently. Disclose to recipients, where appropriate, that they are interacting with an automated system, keep a path to a human where it matters, and do not use AI to impersonate real people or to mislead. Additional terms for AI features are set out in our AI Services Terms.
Some sectors carry extra requirements — for example financial services, health, and government communications. If you operate in a regulated industry, you remain responsible for meeting the rules that apply to you, on top of the general obligations above.
Lynqoria may restrict, suspend or terminate access where usage presents legal, regulatory, security, network or reputational risk.
Key bodies include the Australian Communications and Media Authority (ACMA) for spam, telemarketing and telecommunications (www.acma.gov.au), the Office of the Australian Information Commissioner (OAIC) for privacy (www.oaic.gov.au), and the Australian Competition and Consumer Commission (ACCC) for consumer law (www.accc.gov.au). Customers should consult these bodies and their own advisers regarding their specific obligations.
Talk to our team — email contact@lynqoria.com.au.